You think you don't need me, but you're wrong

I was reading an article on Time Magazine's site the other day. Yes, Time Magazine, that bastion of proper journalistic integrity and professionalism. The following section appeared:

They had 181 women with young children take a survey specifically designed to test the degree of the mothers’ adherence to “intensive mothering beliefs” – i.e. the general notion that a woman should ideally devote her ideally herself heart, body and brain to her children, at each and every moment of each and every day.
Can you spot the errors? I sure can and it's probably not because I am a professional editor. It is simply because I can read. This type of laziness (or frugality, I'm not sure which) has become rampant on the websites of professional news organizations. MSNBC, CNN, Daily Beast, Huffington Post—they are all guilty of publishing items that have clearly not received even the most cursory of glances from a second pair of eyes. Yes, spell check is awesome. Yes, the writers are professionals who are good at what they do. But we are all human, and software can only check so much. So, to all of our friends in the news business, I understand that times are tough and you're looking for corners to cut. But the printed word is kind of what you do. Consistently producing flawless text should not be a goal for you. It should be a requirement


  1. We should all ideally devote our ideally ourselves hearts, body, and brain to proper use of the English language at each and every moment and every day.


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